Upon the song's initial release Kirshner had promotion men play it for radio station personnel without revealing the group's name, as the Archies' previous single, " Feelin' So Good (S.K.O.O.B.Y-D.O.O)", had peaked at No. “Sugar, Sugar” features on the LP Everything's Archie – the second album credited to the Archies, released in November 1969. The track was also made available (along with two other Archies singles) on the back of boxes of Post breakfast cereal Super Sugar Crisp. When re-released in mid-July 1969 (with pressings also on the Kirshner label), it attained enormous success nationwide across several months. The single was initially released in late May 1969 on Kirshner’s Calendar label (as with the Archies’ two previous singles), achieving moderate success in the early summer in several radio markets. Together they provided the voices of the Archies using multitracking. Ron Dante provided the lead vocals, accompanied by Toni Wine and songwriter Andy Kim. Produced by Jeff Barry, the Archies' recording of "Sugar, Sugar" features a group of studio musicians managed by Don Kirshner, former music supervisor to the Monkees. In mid-1970 R&B/ soul singer Wilson Pickett achieved success on both the US soul and pop charts with a cover version. “Sugar, Sugar” is the most successful bubblegum pop single of all time, and is widely regarded as the apotheosis of the late-1960s/early-1970s bubblegum music genre. 1 for the year in both America and Britain. In the autumn of 1969 the single topped both Billboard's Hot 100 (for four weeks) and the UK Singles Chart (for eight weeks), ranking No. It was originally recorded by the Archies, a fictional band of studio musicians linked to the 1968–69 US Saturday morning TV cartoon The Archie Show, inspired by the Archie Comics. Sugar, Sugar is a song written by Jeff Barry and Andy Kim. (Calendar label) Rereleased July 1969 (Kirshner label)
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